Want to build a Facebook business page, but don’t know where to start?Are you curious about how to manage a page effectively and securely?
The next article will introduce you to how to build a Facebook page for business .
What is a Facebook page?
A Facebook page contains your personal information, so it’s clear know who owns the page and Facebook can help you promote your brand, products and services. Since web pages are designed for business use, they have many features. Not available in profiles, including advertising, analytics, and release schedules.
In order for you to successfully set up your page, here are some of the features and methods you can use:
1: Setting Up a Facebook Page
To set up a Facebook page for business, you’ll need to log into your Facebook profile and click the Home button next to your name. Next, click on the Pages tab in the Explore section of the left-hand sidebar of your profile home page.
Clicking on this takes you to the main Pages area where you can view top page suggestions, explore invites to other pages, view pages you’ve liked, see the pages you’re already managing, or create a new page. You’ll click on Create Page.
Next, you’ll choose a page type for your new business page.
Choosing the right page type for your business may seem straightforward at first, but after glancing at the categories, you may find that your business fits into a different page type than you had originally thought.
After browsing the page type categories, choose the Facebook page type and category that will be the best option for now. If you change your mind after the page publishes, you can always go back and change the category.
Fill out the name of your new page along with any other requested information fields, click Get Started, and you’ll be taken to your new page!
2.Design and Add a Profile Picture to Your Facebook Page
Your profile photo for your business page can be any number of things:
- A photo of a physical product you sell
- A professional photo of yourself if you’re the face of your business
- Your logo
Whatever you choose, keep the composition simple so it’s easily recognized.
3.Create and Add a Cover Photo for Your Facebook Page
With the exception of changing dimensions, you’ll go through the same process as above to create a cover photo; the dimensions for a Facebook cover photo are 828 x 315 px.
Something to keep in mind is that the mobile-friendly area is within the 560 x 315 px area, so if you want to add words to your cover photo by adding a text overlay, make sure it will be visible across all devices.
When your image is ready, click on the Add a Cover button in the upper-left corner of the Cover Photo space, and then click Upload Photo. You can drag the image to position it correctly and when you’re happy with how things look, click the Save button.
After uploading your cover photo, click on the image to fill out the description. This is a valuable piece of real estate on your page, so make sure to utilize this area to share a tagline or a price point, and to include a link to your website or a product landing page.
Then, if someone clicks on your cover photo, they’ll find out even more about the page or your business.
4.Write and Add a Description to Your Facebook Page
Use the Description area to tell people what your page is about. The more information you give potential new followers, the more likely they are to stick around.
5.Create a Custom Username for Your Facebook Page
Each Facebook page receives a unique identifier in its URL when it’s created; something similar to facebook.com. To create a closer tie to your business and to make it easier for people to find you or tag you on Facebook, you can customize the latter portion of your Facebook URL with a unique username.
6.Add a Call-to-Action Button to Your Facebook Page
Once you click on Add a Button, which is located just under the right corner of your cover photo, you’ll be prompted to choose from seven types of standard buttons.
7.How to Adjust Important Privacy and Security Settings
Now that your page is set up on the front end, it’s time to make sure it’s secure, define the roles you’ll give to people who have access to or manage it, configure how the public can message you, and so on.
Having a Facebook business page makes it easy for new customers to find you, engage with your content, and buy from you.
Use the above guidelines to help you build a Facebook page that better helps your business grow and propaganda.